In his speech, Uğutmen stated that keeping up with technological transformation is no longer a choice but a necessity, and that artificial intelligence applications offer new opportunities to entrepreneurs and increase their competitiveness. The speaker at the event, Yasin Kaplan, Founder of the Digital Marketing School, shared with the participants the opportunities that artificial intelligence offers to the business world, digital transformation strategies, marketing applications, and the competitive advantages it provides to businesses. Including current examples and applications in his presentation, Kaplan explained the role of artificial intelligence technologies in increasing efficiency, improving customer experience, and accelerating growth processes in businesses. The program, which was followed with great interest by the participants, included discussions on the effective use of artificial intelligence tools in business processes, digital marketing strategies, and future business models. The event, which continued with a question-and-answer session, concluded with participants sharing their experiences and exchanging views. It was stated that the event, organized by İTSO and TOBB Hatay Women Entrepreneurs Board, created significant awareness in terms of contributing to the digital transformation processes of businesses and entrepreneurs in the region. At the end of the program, TOBB Hatay Women Entrepreneurs Board President Yeşim Uğutmen presented a plaque to Yasin Kaplan, Founder of the Digital Marketing School, who shared his valuable knowledge and experience with the participants, as a memento of the day.